Sunday, February 12, 2012

Jaguar Land Rover reports sale of 42,000 units in China in 2011

The British premium marquee Jaguar Land Rover (JLR) owned by Indian auto major Tata Motors, has reportedly announced that the manufacturer sold 42,063 vehicles in China in 2011. The sales figure represents 61 percent growth for the manufacturer.

Jaguar Land Rover

According to reports, JLR's strong Chinese sales performance last year is in no small part due to the manufacturer's increased efforts to improve product localization. The reports quoted Bob Grace, director of the manufacturer's China Operations as saying that the manufacturer was committed on making even further strides in 2012. He added that JLR will expand its Chinese product line in the new year.

It was also reported that JLR set new sales records for every quarter of last year, and its total sales amount for the first three quarters of the year was already more than the amount sold in all of 2010. Among its two brands, Jaguar sales grew 123 percent from 2010, with 945 Jaguars sold in December alone. Meanwhile, sales of Land Rovers, boasted by the introduction of the new Range Rover Evoque continued to grow steadily with a total of 36,087 units sold in 2011, according to reports. Source: Wheels Unplugged

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