Tuesday, August 9, 2011

Jaguar mulling entry-level sedan and hybrid supercar to challenge BMW

Jaguar CX-75

A lot has changed at Tata Motors since the company took over British automakers Jaguar and Land Rover. The acquisition instantly put Tata Motors among the league of top automakers of the world and this has become more evident from the fact that the Indian automaker now plans to challenge German auto giant, BMW with their very own hybrid supercar and an entry-level sedan. Jaguar has already unveiled a concept of the hybrid supercar that could roll out in the near future.

The new supercar named, Jaguar CX-75 was unveiled to celebrate 75 years of Jaguar design. The new hybrid supercar features ground breaking technologies in automotive propulsion. The Jaguar CX-75 uses twin gas micro-turbines from Bladon Jets to power two switched reluctance generators from SR Drives.  Four 145 kW (195 bhp), 400 N·m (295 lb-ft) traction motors are used at each wheel with a total drive power of 580 kW/780 bhp.

Tata Motors also plans to introduce an entry-level sedan to take on premium cars like the BMW 3-Series, Audi A4 and the Mercedes-Benz C-Class. This car will placed below the Jaguar XF which is the segment where Jaguar does not have a single product to compete with its rivals. Tata plans to invest $2.5 billion annually in product development at Jaguar and sister brand Land Rover over the next five years which will also include an upgrade of its current portfolio as well as adding new cars to it.

Also, the new entry level sedan is important for the company, particularly in emerging markets like India. Jaguar also plans to introduce an entry-level diesel model of the Jaguar XF. Tata Motors has also chalked out plans to assemble Jaguar and Land Rover vehicles in India which will bring down the price of these cars substantially. At present most of the cars are imported as CBUs.

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