Friday, January 13, 2012

Tata Nano to hit Bangladesh market next month

The Nano minicar of Indian Tata Motors will hit the Bangladesh market next month as its Bangladeshi distributor has confirmed an import deal to sell the vehicle here, the car seller said Saturday.

Chairman of Nitol Group, distributor of the Tata cars in Bangladesh, Abdul Matlub Ahmed said the first fleet of 200 Tata Nano cars will arrive in Bangladesh in February this year.

"We have confirmed the deal with Tata Motors Ltd. We will import 2,000 Nano cars per year for the Bangladesh market," said Mr Ahmed.

Managing Director of Tata Motors Ltd of India PM Telang said his company plans to export its less fuel-consuming Nano minicars to Bangladesh.

It will also export the car to Thailand, Indonesia and Myanmar, said the Wall Street Journal Saturday quoting Mr Telang.

Abdul Matlub Ahmed said the retail price of a Nano car in Bangladesh market will be Tk 650,000.

The world's cheapest car Tata Nano was launched in March 2009 to sell it at 136,000 rupees in the Indian market.

Tata Motors later started to export the low-cost minicar to Nepal and Sri Lanka which is popular there, the Indian car-maker said.

Mr Matlub Ahmed said his target is the middle and lower middle-income groups of people of Bangladesh who will afford to buy the low-cost car.

He said: "I will market the maximum number of Nano outside Dhaka where a car is still a far cry for a family. The people of small towns will be my first target for selling the cars."

The Nitol Group chairman said he has a plan to boost the annual sales of Nano in the Bangladesh market from 2,000 units to 12,000 units within the next four years.

"I have a plan to convince the Tata Motors India to set a Nano manufacturing plant here in Bangladesh to meet the demand," he added.

He said: "The price will come down once we start assembling the car here. Tata has a plan to manufacture the car in Bangladesh if it becomes popular here."

"We anticipate that the Nano will be very popular because it is extremely fuel efficient. You can drive more than 25 kilometres (15.5 miles) with a litre of gasoline," said the chief of the Nitol Motors.

Mr Telang said his company is likely to take a decision in the next three or four months on setting up the second commercial vehicle assembly plant overseas.

Outside India, the Indian car-maker has an assembling unit in South Africa.

Source: The Financial Express BD

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