Chery and Jaguar Land Rover's proposed joint venture is set to see results as soon as 2016, when the joint venture is scheduled to unveil its new automobile platform, Economic Observer News reported today.
Although the proposed cooperation between Chery and Alfa Romeo three years ago did not come to fruition, the Chinese manufacturer is not deterred in its quest to find a European partner. News of the upcoming automobile platform implies that the Chery-Jaguar Land Rover joint venture is going smoothly.
There have been several reports that the JV would create a brand new business model, with all intellectual rights to the model belonging to the Chery name. FAW, SAIC, Dongfeng and GAC have all attempted similar business models in the past, with varying degrees of success. This is something which both parties have refused to comment on.
"Chery specifically needs experience with making luxury vehicles," an analyst (who wished to remain unnamed) who spent several years following the manufacturer's progress said. He added that without anything new to show, the venture will have a hard time gaining the National Development and Reform Commission's approval.
Source: Gasgoo - Global Auto Sources
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