The whole idea if testing a car in secret is to hide it from the world until it’s ready, but Jaguar seems to think its brand new estate model, the first since the X-Type, is so good that they can show it before it’s completely uncovered. They seemed to have already found a marketing strategy for it - something about balance, according to their dedicated Twitter account.
The car maker quietly tweeted a teaser photo of none other than Santa Claus loading up his presents into the new Jaguar XF Sportbrake wagon, presumably because the massive loss of Arctic sea ice has left him without enough pasture for the reindeer.
The Sportbrake is definitely more style than capacity oriented. If you want space you’ll need to go the E-Class Estate route, but for style the Sportbrake looks very promising. We’re expecting Jaguar to offer the new 2.2 Diesel XF, 3.0 litre diesel and a range topping XFR Sportbrake, but there won’t be a 4WD Sportbrake until Jaguar launch the new XF in 2014. And we probably won’t get the official meat of detail on the Sportbrake range until just before Geneva in Spring 2012.
It’s not the first time Jaguar has touted the new wagon on Twitter—the car actually has its own feed called @Sportbrake. Until then, you can be sure his won’t be the last of the ‘spy’ shots of the XF Sportbrake with a touch of camouflage round the back and the @sportbrake handle on the side.
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