Wednesday, December 7, 2011

Range Rover Evoque launched in Qatar

Alfardan Premier Motors Company, the exclusive importer of Land Rover in Qatar, has launched the latest edition to the Range Rover line-up - the long anticipated Range Rover Evoque - at a glittering ceremony at the newly renovated Land Rover showroom.

The smallest, lightest and most fuel efficient model to date, the Range Rover Evoque coupĂ© and the Range Rover Evoque five-door are now available at Land Rover showroom in Qatar initially in two stylish design themes: the luxurious ‘Prestige’, and the bold and sporting ‘Dynamic’.

The launch coincided with the inauguration of the newly renovated Land Rover showroom at Alfardan Plaza at Al Sadd Street.

The showroom is a true embodiment of the prestigious Land Rover image, feel and style which allow customers to revel in a unique experience of their favourite brand. The showroom also showcases a computerised platform for personal configuration of vehicles to suit each client’s individual taste.

Since the unique LRX concept car was first unveiled in March 2009, the Range Rover Evoque has been turning heads the world over, with more than 32,000 pre-orders from customers - 80 % of the customers being new to the Range Rover brand - eager to be among the first to own the newest Range Rover.

Robin Colgan, managing director, Jaguar Land Rover MENAP, said: “The Range Rover Evoque is designed to bring the exclusivity of Range Rover to a brand new audience. We are extremely proud of the Evoque’s early and spectacular success worldwide, and we expect it to be our best selling model globally, an astonishing feat for a new model in a new sector. I firmly believe that the Evoque is proof of Land Rover’s historic ability to constantly innovate and define new segments, and I am excited to introduce the latest edition to the Range Rover line-up to customers in Qatar.”

The special occasion witnessed the attendance of senior representatives of Land Rover, VIPs and Alfardan Premier Motors Company management team.

Rabih Ataya, general manager, Alfardan Premier Motors, said: “We are very pleased to inform the Range Rover Evoque has received an overwhelmingly positive response from Qatar customers so far, with pre-orders far exceeding expectations.”

The Evoque boasts a vast range of comfort and convenience technologies to choose from such as the 825W 17-speaker Meridian surround system, the innovative dual-view touch screen display, television, rear-seat entertainment, an advanced park assist automated parking system and powered tailgate.

Source: Gulf Times

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