Wednesday, December 14, 2011

Tata Motors to launch "Tata Novus" and "Tata Starbus CNG" in Thailand

Tata Motors (Thailand) Co Ltd is driving its business growth in Thailand's large commercial vehicle segment with the introduction of the "TATA Novus" tractor trailer and "TATA Starbus CNG" bus.

The "TATA Novus" tractor trailer and "TATA Starbus CNG" bus will have their official product launchings in Thailand at the Bus & Truck 2011 event held at the Bitec center, Bangna during December 15-17, 2011.

"Tata may be a new brand for the Thai people but we are the world's 4th largest manufacturer of trucks and pickups, while we also rank as the world's 3rd largest bus manufacturer," said Abhichet Sitakalin, vice president for Sales, Marketing and Customer Care for Tata Motors (Thailand).

"The TATA Novus will definitely fit in as a good option with excellent quality and value for money for business owners and logistics operators in Thailand. The 'TATA Novus' is expected to set new standard in the logistics market in Thailand as the vehicle is designed to European standard".

The 1st generation TATA Novus was launched in 2004 through the joint development between Tata Motors and South Korea-based Tata Daewoo Commercial Vehicles, shortly after Tata Motors acquired Daewoo's commercial vehicle unit. The "TATA Novus" enjoyed positive market gains in South Korea, and in 15 other export destinations. The Novus design delivers class-leading performance, comfort amenities, ergonomic design and functionality for the driver and enhancing safety and control of the vehicle.

"Tata Motors is committed to develop Thailand's large commercial vehicle market and provide excellent customer service" said Abhichet.

He added that Tata Motors, which entered the Thai market in 2008, is setting up dealership and service network in Bangkok, Saraburi and Rayong based on availability of CNG infrastructure. Plans are in place to provide efficient after-sales service coverage across the country.

Source: The Nation Multimedia

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