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| Tata Manza |
The Manza Sedan has been one Tata car
that has been a resounding success for the Pimpri based Indian automaker
in recent times and Tata has been celebrating the Manza’s success like
it always does, with a special edition model. After the Elan became the
new top end version of the Tata Manza Sedan earlier this year,
prospective Tata Manza buyers will have some more choice in the form of
the Tata Manza Celebration Edition, whose launch is just around the
corner.
Like Volkswagen India trying to keep
buyer interest alive in a sagging car market with the Vento Breeze and
Polo Breeze special editions, Tata Motors Limited ostensibly seems to
have targeted the Indian festive season with the Manza Celebration
Edition. Three new features make it to the top of the line Manza
Celebration Edition, which will sit above the Manza Elan. They are, the
reverse sensor, leather “feel” seats and a new rich ebony black interior
color scheme.
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| Click image to see larger |
The rest of the features of the Manza
Celebration Edition remain bog similar to the previous top of the line,
Manza Elan variant. The Tata Manza is available with a choice of both
petrol and diesel engines that Tata Motors has sourced from FIAT. The
petrol engine is a 1.4 Liter 16 valve DOHC unit producing 90 Bhp of peak
power and 116 Nm of peak torque while the diesel engine is the highly
acclaimed 1.3 liter 16 valve, DOHC unit producing 90 Bhp of peak power
and 220 Nm of peak torque.
While other details like the exact price
of the Manza Celebration Edition and the availability remain unknown at
the moment, we’re hinging on Tata to hold prices at current levels in
order to sustain buyer interest, just like Volkswagen India has done
with the Vento Breeze and Polo Breeze Special Edition models. Also, this
latest move by Tata Motors represents the growing trend amongst
automakers to actually offer more features for the same price than mere
cash discounts or freebies to car buyers.
Source: www.indiancarsbikes.in
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