Friday, November 4, 2011

Range Rover Evoque launched in India at price of INR 44.75 Lakhs!

Tata owned Jaguar-Land Rover has just unwrapped the hotly anticipated Range Rover Evoque Crossover SUV for the Indian market, marking the SUV’s official launch in India. The Evoque will be pitted against the likes of the BMW X3 and the Audi Q5, although the Evoque’s price is significantly higher than these SUVs. The main reason for this is the fact that the Evoque will be brought into India as a completely built unit, straight from the Land Rover factory in Hailwood, UK, while both the BMW X3 and the Audi Q5 are assembled in India through completely knocked down(CKD) kits.

The higher price of the Range Rover Evoque SUV though might not deter prospective buyers from buying it as the sheer presence of the Evoque due to its radical styling dwarfs both the BMW X3 and the Audi Q5 quite comprehensively. The higher price will also mean that the Range Rover Evoque will be pitted against the Audi Q7, BMW X5, the Mercedes ML and the Volvo XC90. Even so, the Evoque’s imposing stance is what Jaguar-Land Rover will be banking on to bring in most of the sales even as CKD assembly of the Evoque is scheduled to happen in India, in the next 12 months or so.

Priced at a significant premium over the competition, the Evoque is Land Rover’s latest product and one which has seen extremely high demand from car markets across the world. So much so, that the Range Rover Evoque’s production is sold out for a full one year. Jaguar-Land Rover has however allotted a limited run of around 50 Evoques for the Indian market and it is from these cars that existing bookings will be serviced. Talking of which, JLR dealers in India report that the first lot has already been sold out through pre-bookings and the next lot of Range Rover Evoques will arrive only in 2012.

 The Evoque is built in two forms, three door and  five door versions, both of which will be available in India. The availability of the very sporty three door Evoque will give the SUV a significant competitive advantage  as the Evoque will be the only luxury SUV in India to be available in three door guise, thus carving out a very unique niche for itself. The three door variant of the Evoque will feature only the petrol engine while the five door version will be available with both petrol as well as diesel engine options.

Coming to the Range Rover Evoque’s engine range, the Crossover’s five door will be available with two engine options, one each in petrol and diesel fuel. The petrol engine is a 2 liter unit producing 240 Bhp of peak power and 340 Nm of peak torque.  This engine features turbocharging, direct injection and variable valve timing to ensure that it manages to stay frugal even as it delivers some blistering speed and acceleration. The diesel engine is a 2.2 Liter common rail, turbocharged unit capable of a peak power output of 190 Bhp and a peak torque output of 420 Nm.

Both engines are mated to a 6 speed automatic gearbox while full time all wheel drive is standard across the Evoque SUV range. The Evoque SUV is available in three variants each, Pure, Prestige and Dynamic, for the petrol and diesel engines. Across the variants, safety features such as ABS, airbags, ESP, TCS and automatic hill hold are available as standard. Land Rover’s much acclaimed Terrain Response system, which essentially tweaks the electronic drive gadgetry on the SUV to suit various terrains is also a part of the package.

Source: IndianCarsBikes

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