Gilt sale includes the Range Rover Evoque, a 3-day trip to England to experience the Land Rover Experience Driving School and a $5,000 Gilt gift certificate
Land Rover North America has teamed with e-commerce website Gilt.com in offering a brand new Range Rover Evoque, complete with a trip to the automaker’s U.K.-based off-road driving school and $5,000 gift certificate thrown in for the price of the vehicle. The online sale began today, October 3rd, at 12:00 p.m. (EST). Based on past experience, it’s likely the sole example on sale – an Evoque 5-door in Prestige trim – was snapped up in about the time it takes the luxury-laden little SUV to accelerate from zero to, say, two miles per hour!
A similar promotion held last year, featuring a brand new Volkswagen Jetta priced at only $5,995, required 253 milliseconds for one owner to purchase the car online. Rather than simply scoring a new ride for a rock-bottom price, the lucky Evoque owner will be whisked to the U.K. for a trip for two at the Land Rover Experience Driving School. As for that $5,000 gift certificate, our guess is that it’ll be more than enough for a couple Land Rover-labeled umbrellas and duffle bags at the gift shop.
“The all-new Range Rover Evoque targets a whole new generation of brand enthusiasts and an urban, contemporary audience that frequents Gilt for instant insider access to premium brands,” said Kim McCullough, Brand Vice President, Land Rover North America. According to the Gilt homepage, the site aims to offer its “3.5 million members” inside prices on the most prestigious brands and travel destinations. Think of it as Groupon.com for the Gucci crowd. Other Land Rover-themed adventures, including weekend getaways to Vermont and Carmel Valley, California, are also being offered.
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