Wednesday, October 19, 2011

Tata 407 pick-up drives into silver jubilee year

Available in 2.2-4.2 tonnes payloads and sold across 15 countries, the 407-truck family has a 75 per cent domestic market share in its segment.

With many variants such as tippers and pick-ups available and with both diesel and CNG-powered versions, the 407 has sold over five lakh units since 1986.

Mr P.M. Telang, Tata Motors' Managing Director – India Operations, said, “The Tata 407 was among the first, cutting across industries, to have demonstrated the supremacy of indigenously developed products in the face of international competition. We will continue to add new features to the range matching customer requirements.”

Used for goods transport, mining, construction and in the Defence forces, the 407 has seen a lot of updates over time.

It has spawned the Cityride fully-built buses in 12-to-24 seat variants and after Tata Motor's joint venture with Marcopolo of Brazil (in 2006), the platform was included in the Starbus range as a 24-seat variant and 12-18 seat luxury variants.

For goods transportation, the SFC 407EX TURBO variant was created, while the later EX-2 refresh added longer service intervals, a heavy-duty load body and power steering with upgraded cabin features. 

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