Tata Nano in Europe will take another two years: Forster

Weeks before he quit, Carl-Peter Forster, the former MD&CEO of Tata Motors, said that it will take another couple of years before microcar Nano can be taken to the European market.



“The vehicle needs to be re-engineered before that (European entry) happens; this will take about two more years,” he said in what could be his last interview as the chief of Tata Motors which appeared in the latest issue of the group’s in-house magazine ‘Tata Review’.
Forster resigned from his post on Friday after an 18-month stint at the helms at Tata Motors.

He said Tata Motors wants to become a “solid No. 2” carmaker as the gap between the market leader Maruti Suzuki and the third-placed Tata Motors cannot be bridged soon.

“Maruti Suzuki commands an almost 50% market share and we are close to 15%,” he said.

“We cannot bridge such a gap anytime soon,” he said. “Building a position such as Maruti’s takes many, many years, if not decades… We want to be a solid No. 2 and have a good international presence.”

Last month saw a drop of 85% in the sale of the least expensive car at 1,202 units. Despite intense marketing effort by Tata Motors, the sale of Nano, priced in Rs 1.4 lakh- R2 lakh range, decreased by 17% to 26,441 units in this fiscal so far.

He said that the company should recruit more sales people to improve the sale of Nano in the domestic market. “If you want to sell five extra Nanos you need an additional sales executive,” he said.

According to him, at least 1,300-1,800 sales people are required to sell 6,000-9,000 units of Nano a month. “Definitely our ambition goes beyond the 9,000 figure but for this we have to recruit more sales people or recruit more dealers,” he said.

“What we now have to do basically is build a sales team for the Nano, almost from the scratch, and that takes a bit of time,” Forster said.

Over the next five years, Forster, hopes to see a “larger and more mature Tata Motors” which will be a “recognised global automotive manufacturer from India”. He expects Jaguar Land Rover to have a good sourcing base in India.

Source: HindustanTimes

Tata says Foster’s exit has no impact on JLR’s revival

The Indian auto giant Tata Motors has said that the exit of its Group CEO and Managing Director Carl-Peter Forster, will not impact the turnaround of its British subsidiariy Jaguar & Land Rover. The statement added that crediting the former executive completely for turning around the British marquee would be wrong. The statement further added that while Forster had joined the Tata Motors in February 2010, the turnaround in JLR took place about 24 months back.

It is to be mentioned here that Tata Motors had acquired Jaguar & Land Rover in December 2008 from US auto giant Ford Motors, at a time when these were loss making firms. The sales of both of the firms started recovering soon after they entered into Tata’s regime.

In a statement given by Tata Motors Spokesman, "The Jaguar Land Rover business has been following the operating plans put in place after Tatas took over the business."

In the first four months of this financial year, the sales of Jaguar Land Rover stood at 81,209 units, accounting for a surge of 6 percent over the units sold same period last fiscal. While the sales of jaguar Cars fell 26 per cent at 15,715 units, the sales of Land Rover surged 18 percent at 65,494 units.

Tata Motors is rapidly expanding its footprints of its British subsidiaries in the global market, by debuting them in a number of foreign markets.

Source: www.CarTradeIndia.com

 

Tata Motors Group Chief Executive Carl-Peter Forster resigns

MUMBAI: Carl-Peter Forster, the group CEO and managing director of Tata Motors, has resigned due to "unavoidable personal circumstances", the company said on Friday.

Forster will continue to be a non-executive director of Tata Motors. Prakash Telang, MD of India operations, and Ralf Speth, CEO of Jaguar Land Rover, who reported to Forster will now report directly to the board.



"I deeply regret that my personal circumstances make it difficult for me to continue to perform the challenging duties of managing the thriving global activities of the Tata Motors Group with its main activities in India and the UK and increasingly in additional overseas markets," Forster said in a statement.

Forster joined the group in February 2010 as its CEO from General Motors where he was the head of Europe operations. His responsibilities included all the company's global operations including Jaguar-Land Rover, Tata Motors and Daewoo, the South Korean truck maker.

Forster also had a 13-year stint in BMW, which included running the luxury carmaker's South African operations. When he was the CEO, Tata Motors managed to dramatically improve the performance of Jaguar Land Rover, the British car brands purchased from Ford in 2007.

JLR is now a big contributor to group revenue. Nano, the world's cheapest car, however, did not perform as per expectations though company officials are confident of a turnaround in the next few months.

"The board respects Carl-Peter Forster's personal circumstances that led to this move. We would like to thank him for his contributions to the successful development of our company," Ratan N Tata, chairman of the board of Tata Motors in a statement. Tata Motors shares slipped 3.21% to end at Rs 763.6 in Friday's trade. 

Discounts, Easier Finance on offer for Tata Nano

Mumbai: Tata Motors Ltd is offering heavy discounts and attractive finance schemes to revive sales of the Nano, the world’s cheapest car.

The company is offering a cash discount of up to Rs. 20,000 and has also reduced the down payment on financed cars to Rs. 15,000 from Rs. 35,000 for the base model.

This is nearly equivalent to what one pays when buying a motorcycle, said a Delhi-based dealer, who did not want to be identified.

The company is also offering high tenure financing of up to 60 months through special arrangements with major financiers.

The ex-showroom price for the base model of the car after the discount is Rs. 1,25,880. The discounted price brings it nearly at par with its launch price of July 2009, Rs. 1,23,360.

“As families, in state after state, get ready for the festive season, despite high fuel prices and interest rates, this is a limited-period offer.” Debasis Ray, a spokesperson for Tata Motors, said in an email.

Sales of the Nano dropped two-thirds to 3,260 units in July from the same month a year ago because of high fuel prices, repeated hikes in interest rates, and new, attractively priced models from rivals.

The contraction in July sales numbers for the Nano has worried the top management of Tata Motors. In an 8 August meeting in Bombay House, the company’s headquarters in Mumbai, the top brass—including Ravi Kant, the company’s non-executive vice-chairman; Carl-Peter Forster, the Tata Motors group chief executive, and Prakash M. Telang, managing director of India operations—discussed the pricing of the car, according to one of the officials who attended the meeting and spoke on condition of anonymity.

Dealers and analysts are sceptical whether these efforts will translate into sales. “The discounts and schemes have not been able to increase sales even for company’s diesel models like Indica and Indigo. I doubt it will help Nano, which is already priced competitively,” said Vineet Hetamasaria, an analyst at PINC Research.

At these discounts, for every five cars, the company “will have to sell two more or else it will have an impact on profitability”, said Mahantesh Sabarad, an analyst at Fortune Equity Brokers (India) Ltd.

Poor Nano sales may not have a big impact on the company’s overall profitability, but slow growth in sales will result in a higher break-even target for the model, according to Sujeet Arora, an analyst at brokerage Prabhudas Lilladher Pvt. Ltd. “Ideally, the monthly sales run for the car should be 20,000 per month. That’s nowhere in sight. The schemes will not push it beyond 10,000 units,” he added, attributing the higher break-even volumes to higher costs in the Nano project owing to the expenses incurred by the company while shifting machinery to Sanand in Gujarat from Singur in West Bengal.