Tata Manza November offer: base petrol variant for Rs 4.99 lakh!

Tata Manza Front angle

It is that time of the year when car makers come out with attractive offers on their products. This week we’ve already seen India’s premier auto maker- Maruti Suzuki announce discounts on multiple models. Ford too is offering huge discounts on the slow moving stocks of the new Fiesta. Auto makers have had a terrible time in the past couple of months. Most have failed to attain their expected sales target during the festive season and with just two months remaining this will be their final pitch to improve their overall sales numbers of the year 2011. Tata Motors has now launched a discount offer on the Tata Manza sedan which is only valid till November 30th.

The base petrol Manza Aqua is now available at Rs. 4, 99,053/- which Rs. 32,000 lower than the original ex-showroom price. The basic diesel variant which was priced at Rs. 6,07,130/- will now cost Rs. 5,73,130 which amounts to Rs. 34,000 savings on the ex-showroom price. Car makers had predicted a slow down in the second half of this year but even the festive rush was not enough to boost sales. Rising fuel prices and the hike in interest rates have been the main drivers of this slow down. In a last ditch attempt to revive sales, Tata Motors is now offering Rs. 32,000 off on petrol versions of the Manza and Rs. 34,000 discount on the diesel version of the sedan.

Tata Manza Side View

The Tata Manza Aura Diesel with ABS which cost Rs. 6,91,505/- is now offered at an ex-showroom price of Rs. 6,57,505/- The top-of-the-line Elan vriant of the Manza diesel now costs Rs. 7,19,191/- compared to Rs. 7,53,191/- which was the ex-showroom price of the car before the offer. The year 2011 has been a topsy-turvy one for a few manufacturers. Maruti Suzuki has had its fair share of misfortunes and so have the Japanese car makers- Toyota and Honda. Nissan too is now offering free insurance and accessories worth Rs. 25,000 on the Sunny sedan.

(All prices are ex-showroom Pune) 

Source: ICB

Tata Manza available for Cash Discount of upto INR 45,000

Tata Manza is available for a festive cash discount of INR 45,000 with low down payment of INR 50,000. All car makers in India are doing their best to cash in on the festive season’s sales as typically, the month of October brings in 20% more sales as it coincides with the Indian festive season of Dusshera and Diwali.

The latest festive discount on the Manza means that the car’s entry level petrol variant is available for as little as INR 4.99 Lakhs, ex-showroom Delhi. For all the space and comfort that the Manza offers, this price make an already value-for-money car an even better value buy. The Tata Manza Sedan is one of the better built vehicles from Tata Motors as this car features a higher level of fit and finish levels compared to Tata’s hatchbacks and other sedans like the Indigo CS.

The interior space that the Manza offers are best in class and for that matter even beat many D-segment sedans. The Tata Manza is also loaded with plenty of gadgetry ranging from bluetooth calling functions to follow-me-home headlamps, features that are available only in sedans that sit a segment higher. The discounted Tata Manza comes in four trim levels, one in petrol and three in diesel. The petrol engine is a 1.4 Liter unit that Tata has sourced from Fiat.

The petrol engine produces a peak power of 90 Bhp and a peak torque of 116 Nm of peak torque. The real seller however is the diesel engined version which features the critically acclaimed 1.3 Liter Fiat multijet diesel engine producing 90 Bhp of peak power and 200 Nm of peak torque. The festive discounts are available on all variants of the Manza which is available for a low downpayment of INR 50,000. Here is the list of the variant specific discounts on the Tata Manza Sedan.

Source: Indian Cars Bikes

Tata offers accessories worth Rs 10,000 on the Vista

The sedan class all new Tata Vista

Tata Motors had lately facelifted the Vista and tagged it as a hatchback with sedan class features like dual-tone interiors, triple barrel headlamps, steering mounted audio controls, electrically adjustable mirrors etc.

With Shrad going on, the company has offered accessories worth Rs 5,000 in the north, east and western zones of India. Dealerships in the state of Maharashtra, Goa, Madhya Pradesh and Chattisgarh are offering accessories worth Rs 10,000 on the petrol variants of the Vista. This offer is valid only till the 27th of September and on cars whose delivery is before the 30th of September.

Source: CarWale

Nano gets a big lift within Tata Group firms

Tata Motors, India’s biggest automobile company, is launching limited-period promotional offers for its small car Nano, including sizeable discounts on the car to the employees of various companies under the Tata Group.

Higher price tag and soaring fuel costs have swayed buyers away from the ultra compact car over the months.
The automaker recently concluded an offer to the employees of Tata Consultancy Services, India’s top software exporter, allowing them to buy the small car for a discount of Rs 25,000 on the top-end variant.

Tata Motors also said the response from the 10-day offer from end-July to early August had been overwhelming from TCS.

While a similar promotional offer was launched by the company for its own employees late last year, more such offers are expected to pour into other group companies.

According to sources, Tata Motors will extend a similar offer to the employees of Tata Steel in the coming days followed by other group companies. Along with heavy cash discounts, the company has also offered cheaper finance schemes.

Other features of the Nano sold to TCS employees included a signature of Tata Group Chairman Ratan Tata, near the instrument console on interiors of the car. The Nano sold to TCS employees was termed as a ‘TCS edition’ car, sources added.

“From time to time, on all our products, we work with sister companies in the group to create exciting offers for colleagues and their families, just like we do for our own colleagues,” a Tata Motors spokesperson said.

“As for the Tata Nano specifically, as for any prospective customer, it is equally an aspirational car for colleagues across the group. In the Tata Group, companies offer colleagues in other companies special offers on their products. As for the special offer on Tata Nano for TCS colleagues, the response incidentally has been overwhelming,” he added.

Tata Motors is aiming to tap into the potential yet sizeable consumer base for the Nano within all group companies where more than 200,000 people are employed in India.

While promotion of its own vehicles amongst the employees of its mother group is not new for Tata Motors, it can potentially bring in added sales for the Nano whose demand has started to dwindle once again.

The Nano’s country-wide sales so far this year has posted six per cent growth, outpacing the growth of the entire car segment which has grown by one per cent during the same period. However, monthly sales over the last two months have nearly halved to 8,712 units compared to the corresponding months a year earlier.

The entry price tag of the Nano is at Rs 1.53 lakh, while the top-end variant costs Rs 2.11 lakh (both prices ex-showroom, Mumbai).

The company is making attempts to revive sales of the small car including expanding dealer base in the interiors of the country. Tata Motors Finance, the financing arm of the company is providing loans at lower rates.

Discounts, Easier Finance on offer for Tata Nano

Mumbai: Tata Motors Ltd is offering heavy discounts and attractive finance schemes to revive sales of the Nano, the world’s cheapest car.

The company is offering a cash discount of up to Rs. 20,000 and has also reduced the down payment on financed cars to Rs. 15,000 from Rs. 35,000 for the base model.

This is nearly equivalent to what one pays when buying a motorcycle, said a Delhi-based dealer, who did not want to be identified.

The company is also offering high tenure financing of up to 60 months through special arrangements with major financiers.

The ex-showroom price for the base model of the car after the discount is Rs. 1,25,880. The discounted price brings it nearly at par with its launch price of July 2009, Rs. 1,23,360.

“As families, in state after state, get ready for the festive season, despite high fuel prices and interest rates, this is a limited-period offer.” Debasis Ray, a spokesperson for Tata Motors, said in an email.

Sales of the Nano dropped two-thirds to 3,260 units in July from the same month a year ago because of high fuel prices, repeated hikes in interest rates, and new, attractively priced models from rivals.

The contraction in July sales numbers for the Nano has worried the top management of Tata Motors. In an 8 August meeting in Bombay House, the company’s headquarters in Mumbai, the top brass—including Ravi Kant, the company’s non-executive vice-chairman; Carl-Peter Forster, the Tata Motors group chief executive, and Prakash M. Telang, managing director of India operations—discussed the pricing of the car, according to one of the officials who attended the meeting and spoke on condition of anonymity.

Dealers and analysts are sceptical whether these efforts will translate into sales. “The discounts and schemes have not been able to increase sales even for company’s diesel models like Indica and Indigo. I doubt it will help Nano, which is already priced competitively,” said Vineet Hetamasaria, an analyst at PINC Research.

At these discounts, for every five cars, the company “will have to sell two more or else it will have an impact on profitability”, said Mahantesh Sabarad, an analyst at Fortune Equity Brokers (India) Ltd.

Poor Nano sales may not have a big impact on the company’s overall profitability, but slow growth in sales will result in a higher break-even target for the model, according to Sujeet Arora, an analyst at brokerage Prabhudas Lilladher Pvt. Ltd. “Ideally, the monthly sales run for the car should be 20,000 per month. That’s nowhere in sight. The schemes will not push it beyond 10,000 units,” he added, attributing the higher break-even volumes to higher costs in the Nano project owing to the expenses incurred by the company while shifting machinery to Sanand in Gujarat from Singur in West Bengal.

Grab Tata Indica Vista At Snapdeal‘s Ongoing Discount

Snapdeal, the online retail website sells premium brand products ranging from apparels, jewellery, books, shoes and electronics and much at best bargained prices is soon going introduce another product in its discount line and that is a car deal.

The online website has tied up with Tata Motors to get Indica Vista in their discount products line and would draft a plan for car deal, providing great discounts which they cannot get anywhere else. After reviewing its success, they would introduce more models for the deals.

E-Commerce is the buzz word in today's technologically advanced world, where from e-banking to e- ticketing each and every thing gets done in just two- minutes. Tony Navin, Vice-President of business development said, "Ecommerce business in India is showing resurgence and consumers are not fighting shy of deal sizes that cross Rs 20,000-25,000 while he further added "We are introducing products that are bulkier in value and form and plan to offer car deals at discounts one won't find anywhere else".

According to reports, the number of online buyers has jumped to 70% that is from 10 million to 17 million and internet surfers have grown by 28% to 100 million in 2010.

With such stealing prices, Tata Motors is also offering corporate discounts under which Tata car buyer employed in a public or private corporate firm stands to gain cash discounts ranging from Rs 2,500 to Rs 8,000.