Showing posts with label Tata Aria Prices. Show all posts
Showing posts with label Tata Aria Prices. Show all posts

Tuesday, August 9, 2011

Tata Motors launches Aria 4x2 at Rs. 11.85 lakh in Mumbai

Tata Motors today said it has completed its luxurious crossover range with the launch of new  premium car Aria 4x2.

"The Tata Aria 4x2 range will be available from Rs. 11.85  lakh onwards (ex-showroom, Mumbai). The car is a new addition  to Tata's range of premium luxury cars and is a combination of  a sedan and an SUV (Sports Utility Vehicle) blended into one," Tata Motors, Head of Utility Vehicles, Rajesh Nair said.

The Tata Aria range along with the 4x2 range is being  made available, in 85 cities through 150 showrooms in phase I,  Nair said.

The Tata Aria is already available in four-wheel drive,  launched in October 2010.

Aria 4x2 range will be available in  three trim levels -   Aria Prestige, Aria Pleasure and Aria Pure.
It will have features like 2.2 litre Direct Injection Common Rail (DICOR) engine, with variable turbine technology  and 32-bit ECU delivers 140 PS power and 320 Nm torque.

It is equipped with a dual mass flywheel which isolates torsional  vibrations from the powertrain, thus providing a NVH free environment in the cabin.

The new Mark II gearbox is perfectly mated to the engine ensuring smooth power delivery and precise shifting.  The suspension of Aria 4x2 is designed to achieve an  optimal balance between ride comfort and control and stability, both on normal roads and in offroading.

Its low-roll characteristics and higher soaking capacity further  ensure a sedan-like ride quality and SUV-like offroading capability, the company said.

Wednesday, August 3, 2011

Road Test and Review: Tata Aria 4X2


You probably think a mid-life makeover of the Tata Aria isn't worth your time. You might be making a hasty judgment there. The Tata Aria 4x2 is not just another makeover. It extends the range to new segments and redefines several benchmarks by slashing prices by a whopping Rs. 1.3 lakh. If that isn’t incentive enough, take it on a drive to find out whether Aria 4X2 will be a game changer for Tata. 

No better place than Pune for a test drive -- with a wide variety of driving conditions spanning across the Yashwantrao Chavan Expressway, idyllic hill stations a stone’s throw away, most indisciplined city traffic and off-roading prospects within the city limits, thanks to roads that have forgotten even the smell of tarmac.

Styling
The angular, wrap-around dual-barrel headlamp with projector beam and the signature Tata grille that we saw on Vista and Manza give Aria an aggressive look. Step in, oh sorry, walk-in (Passengers can simply walk into the Aria, rather than having to climb up or get down, thanks to the low-floor design) and you'll be quite impressed, rather surprised. The incredibly spacious cabin has three-row seats that are strategically arranged to provide passengers with acres of head, leg and shoulder rooms. Both front and middle seats are adjustable so that even a 5'6" person can comfortably sit in the third row. Yet, the third row is for kids, I must say. There are AC vents on B and C pillars, providing satisfactory cooling in all three rows equally.  All seats, except the driver's, can be flat-folded, giving you lots of luggage space - even space to stuff in a Tata Nano.

The dual-tone dashboard is neat, but not that exciting. Unlike the 4X4 edition, the new Aria has black & beige interiors with wood inserts and it looks much better than the black & plum dashboard with brush metal inserts. The Aria 4X2 lacks Satellite Navigation system and reverse guide camera, but has the Ultrasonic Reverse Guide System instead. There are two gloveboxes, one of which can be used as a chiller, too. The 2 DIN integrated music system with 6 speakers is great but again, nothing 'exceptional' about it.

Aria 4X2 has a constructive driver information system that gives you real-time information about fuel-consumption, distance to empty, engine performance and other critical data. Tiltable steering, electronically adjustable and foldable mirrors, height-adjustable driver's seat provide the driver with lots of ease.


Safety
Tata had taken safety to new heights with the Aria 4X4. Aria 4X2 also benefits from the same features, both active and passive, that only vehicles over Rs 30 lakh can boast of. While active features like ABS , EBD and all disc brakes aid steerability and control in emergency braking, driver and passenger airbags ensure protection from front impacts. However, Aria 4X2 lacks curtain airbags. Passive features include Hydroformed chassis members that enhance strength and rigidity with reduced weight, crumple zones to absorb impact energy, side impact beams within doors, collapsible steering, auto door unlock during accidents et al.

Performance
At the heart of the Tata Aria is the same 2.2 litre Direct Injection Common Rail (DICOR) engine that powers the 4X4 Aria. Belting along a resplendently smooth mountain road that leads to Lavasa, the Aria didn’t gasp. The potent motor has an astonishing spread of power, pulling hard from low in the rev range and getting progressively and fantastically stronger all the way to the 4,400rpm red-line. Coupled with variable turbine technology and 32-bit ECU, the motor delivers 140 PS power and 320 Nm torque. It is equipped with a dual mass flywheel that isolates torsional vibrations from the powertrain, thus providing a NVH free environment in the cabin. The new Mark II gearbox is mated to the engine ensuring a slicker shifting. Turn the ignition and the Aria burbles gently into life. But as your foot goes down, it becomes a monster, accelerating swiftly. Trust me, there’s very less or zero turbo lag, this coupled with minimal gear shifts makes city driving duck soup

Ride and Handling
Aria does a remarkable job of protecting its passengers from rutted Tarmac. Unlike many others in this segment, Aria doesn’t juggle the middle-seat passengers. Independent double wishbone suspension in front and five link rear suspensions mean it rides amazingly and the shortage of body lean is amazing for such a tall, heavy car. There’s no need to slow down unless you are cruising along a dreadfully damaged road.  Aria is capable of dampening the harshness of ruts, potholes and even small speed breakers. You feel really confident behind Aria’s wheel, thanks to precise steering response, tremendous braking and laudable cornering capabilities.
When I halted amid dense fog of the Lavasa hills for a brief photography session, a couple of guys curiously chasing me on their two-wheelers all the way uphill, passed by, yelling – “naaice car!”- and that says it all. 

Pricing
The Tata Aria 4X2 is available in three trim levels and the prices are:
Tata Aria 4×2 Pure – 11.61 lakh
Tata Aria 4×2 Pleasure – 12.61 lakh
Tata Aria 4×2 Prestige – 14.26 lakh





Tuesday, August 2, 2011

Tata Aria 4X2 launched in India at a price of INR 11.61 Lakhs ex-showroom Delhi

Tata Aria 4x2 Crossover
What had to happen a year ago has finally happened, as Tata Motors Limited has finally unwrapped the Tata Aria Crossover 4X2 cut price version, even as the Mahindra W201 World SUV and the Force One SUV launches are just around the corner.

The dismal sales of the Tata Aria Crossover, could be one reason why Tata has come up with the 4X2 version at a very competitive price tag beginning from INR 11.61 Lakhs. Tata has launched an all new variant of the Aria 4X2 called the Pure, which will now be the entry level Aria, at INR 11.61 Lakhs, ex-showroom Delhi. Two more variants called the Pleasure and Prestige sit above the Pure variant, at INR 12.61 Lakhs and INR 14.21 Lakhs respectively.

Tata Aria 4x2 Crossover
The Tata Aria 4X2 Crossover is now expected to give a tough fight to the likes of the Toyota Innova’s top end variant and with the launch of the cut price 4X2 version of the Aria, expect sales of the flagship model from Tata motors’ stable to dramatically pick up. The spec level of the middle and top end variant of the 4X2 version of the Aria, namely the Pleasure and Prestige, are  to remain the same as on the 4X4 version with the only significant difference being that of the deletion of 4X4 system.

Comparing the price of the Tata Aria 4X2 version with the 4X4 version, it can be found that the price difference is to the tune of INR 60,000. This seems to be a deliberate tactic by Tata Motors to ensure that the price difference between the 4X2 version and 4X4 versions aren’t too large to ensure that existing Aria customers don’t get miffed. However, the Aria 4X2 Pure variant being the stripped out version will ensure that it sits at that psychological price point of under INR 12 Lakh to bring prospective buyers into Tata showrooms.

Tata Aria 4X2 launched in India at a price of INR 11.61 Lakhs ex-showroom Delhi