Showing posts with label Sumo. Show all posts
Showing posts with label Sumo. Show all posts

Wednesday, February 15, 2012

Tata Motors hopes to increase UV market share to 15%

India's largest automobile company Tata Motors, on Wednesday launched Tata Sumo Gold in Hyderabad, AP, which it claims to be the most powerful SUV in its category.

Tata Sumo Gold


With utility vehicles segment continuing to grow in spite of general economic slowdown impacting the overall volumes of the automotive business in the country, Tata Motors Ltd sees its UV market share going up to 15 per cent this fiscal, up from 13 per cent it registered last year.

“The growth has been fuelled by growing volumes from SUV Safari and Sumo, with the latter now notching up average sales of about 3,300 a month, up from about 1,100 it was registering before the launch of Sumo Gold. The Sumo Gold was rolled out in select markets in October 2011 and within 30 days we will take it pan-India,” Mr Ashesh Dhar, Head-Utility Vehicle Product Group, Tata Motors Ltd, said.

“The rollout of new models in the Sumo Gold family and Safari have created excitement among buyers. Given their value proposition and features they offer, we are seeing good volumes coming this year. Last year, we registered total sales of 41,000 vehicles in the UV business. This will go up this fiscal with growing numbers from Sumo,” he said.

Launching Sumo Gold in Andhra Pradesh, Mr Dhar said the Sumo has made big strides since its introduction in India about 18 years ago. The new Sumo Gold, with refreshed looks, more powerful CR4 engine and attractive price band, has been received well in the market, both rural and urban areas. Sumo has 15 per cent share in the segment it operates.

The BS III and BS IV variants of Sumo are priced in the range of Rs 5.38 lakh to Rs 6.99 lakh ex-showroom and come with a warranty of three years or 1,00,000 km, whichever is earlier.

Asked about the a proposal to levy higher taxes on diesel cars, Mr Dhar said any move of this nature would impact all manufacturers not just Tata Motors.

Source: The Hindu Business Line

Sunday, February 12, 2012

Sumo Gold pushes Tata sales

Tata Motors is upbeat over the launch of new Tata Sumo Gold. The Mumbai-based multinational auto major further expects that the new model would boost sales — and is expecting to sell 18,000 units of it by the end of the current financial year. The company is targeting rural, semi-urban market and taxi segment in the urban market with this new SUV.

Tata Sumo Gold


Tata Motors’ head (utility vehicles, product group) Ashesh Dhar said on Friday that the company initially launched the product in four markets — Maharastra, Tamil Nadu, West Bengal and Uttar Pradesh. “We got overwhelming response from all these markets,” he told BS. Prior to the launch, the company — South Asia’s largest automobile company — was selling 1,100 units of Sumo a month. “Now we are selling 3,300 units per month. Considering the sales figure, we are hopeful about selling 18,000 units of new Sumo Gold. The sales figure (including all Sumo Model combined) is likely to touch 24,000 units by the end of this fiscal,” Dhar added.

The 1945-founded Tata Motors, with auto-manufacturing and assembly plants in Jamshedpur, Pantnagar, Lucknow, Sanand, Dharwad and Pune, is targeting rural, semi-urban market and the taxi segment in urban market, he informed, adding, “We have aggressive plans to launch across India by the end of this year.”

Meanwhile, the company — earlier called Telco (Tata Engineering and Locomotive Company) — launched all new Tata Sumo Gold, the most powerful SUV in its category in Punjab and Chandigarh market. “The Tata Sumo Gold is a result of extensive consumer studies and field tests,” Dhar said.

The new Tata Sumo Gold is being launched in 4 variants — GX, EX, LX & CX — along with a warranty of 3 years or 100,000 km, whichever is earlier. Its price will be available from Rs 5.35 lakhs onwards (ex-showroom, Chandigarh).

Source: BS Motoring