Tuesday, December 6, 2011

Land Rover Planning Longer Grand Evoque

Just the Facts:
  • Land Rover is planning a bigger version of the Range Rover Evoque.
  • The new SUV is part of a grand scheme to launch no fewer than 40 new models over the next five years.
  • Growing sales of the BMW X and Audi Q models are encouraging Land Rover to broaden its Range Rover sub-brand lineup by developing a model to sit between the recently launched Evoque and the Range Rover Sport.



2012 Range Rover Evoque
Land Rover is planning a bigger version of the Range Rover Evoque SUV as part of a grand scheme to launch no fewer than 40 new models over the next five years.

Land Rover's expansion is seeing proposals that will take the marque into new niches, and some are taking precedence over similar projects at sister brand Jaguar because the potential sales and profits are greater, suggest insiders.

Growing sales of the BMW X and Audi Q models are also encouraging Land Rover to broaden its Range Rover sub-brand lineup by developing a model to sit between the recently launched Evoque and the Range Rover Sport. That gap is expected to widen as both the Range Rover Sport and the flagship Range Rover shift further upmarket with their upcoming renewal.

The XL edition of the Evoque is likely to be based on the same LR-MS architecture as the existing model, which was developed from the Ford EU-CD platform that provides the foundation of the LR2. The inherent packaging efficiency of this architecture is likely to yield a decently scaled cabin, particularly for rear-seat passengers.

In terms of a design theme, the starting point for the new model is believed to be a "Grand Evoque," although Land Rover will doubtless be anxious to give the car a distinctive visual and functional character of its own, not least to limit sales cannibalization from other models.

An underbody stretch of around 12 inches would provide some of the increased accommodation, with half the extra length between the axles and the rest allocated to the rear overhang and an enlarged trunk. Land Rover may consider a third row of seats as an option that could usefully widen the appeal of this mid-market Range Rover and provide a particular reason to buy it.



The powertrain lineup would likely be built around the new range of four-cylinder engines that Jaguar Land Rover is to develop for production at a new site in the U.K. These are thought to include a 1.8-liter direct-injection turbo producing as much as 170 horsepower. JLR's hybrid development program should also allow a twin-motor version of the Grand Evoque.

Expect a higher percentage of lightweight elements in this car as JLR explores mixed material structures as part of a weight-saving campaign vital to satisfying tightening U.S. CAFE requirements.

The XL Evoque is likely to be assembled in the U.K. alongside the standard Evoque, the LR2 and the new small Jaguar sedan, all of them built on variations of the same architecture. Deriving four models from this platform will potentially yield JLR profitable economies of scale that it has never before achieved, and will make this smaller family of cars a cornerstone of its business.

Source: Inside Line

No comments:

Post a Comment