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| Tata Aria MPV Crossover |
Sheer value for money; That is precisely what the Tata Aria Crossover is, especially with the “December” discount offer doled out by Tata dealers. Tata Motors dealers are now offering the Aria with a massive discount of up to INR 2 Lakhs. This discounted price includes a flat cash discount of INR 1.6 Lakhs along with an exchange bonus of INR 40 thousand. The base variant of the Aria 4X2 is now available for an ex-showroom price of INR 9.99 Lakhs. Tata Motors is calling this offer as the Tata Aria anniversary sale.
However, we feel that this “December” discount offered by Tata Motors is actually the price at which the 2 wheel drive Aria should have been priced in the first place. The Aria has stumbled to its lowest ever monthly sales last month, clocking just 140 units. So, this represents a good time for Tata Motors to reposition the Aria at a more attractive price to ensure that the Crossover begins selling to its true potential.
The Aria is Tata Motors’ flagship products and hence features a better fit and finish than any Tata car. Despite this, the Aria has not fired the imagination of Indian luxury crossover buyers mainly due to the high price at which it is positioned. The Aria originally debuted with a permanent all wheel drive system and a five speed manual transmission. The Aria featured the 140 Bhp-320 Nm 2.2 Liter DICOR engine from the Tata Safari.
A dual mass flywheel was added to this engine for better refinement when it made it into the Aria’s engine bay. Earlier this year, Tata Motors introduced a two wheel drive version of the Aria, and priced it much lower than the all wheel drive variant. Sales, however have slipped after showing initial promise on the back of the 2 wheel drive version’s launch. Tata Motors is also testing an automatic gearbox option for the Aria, which could be launched in the coming months.
Source: ICB
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