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| Tata Sumo Gold Rear View |
No, this is not a special edition to celebrate 5,000 years of Indian jewellery.
Tata Motors’ next target is to revive sales of the Sumo brand which
has come under intense heat of the Bolero. The Bolero has managed to eat
into the Sumo’s marketshare and to fight back, Tata plans to refresh
the original Indian SUV by giving it a new name, cosmetic upgrades and a
new engine.
A few weeks ago, Tata dropped the Sumo nameplate
from the Grande while highlighting the DICOR suffix. By doing this,
Tata hopes the Safari imagery will be recalled on seeing the new Grande.
To differentiate it from the Safari, the Grande lacks the kit and
safety features offered on the Safari.
The Sumo ‘Victa’ brand will be partially or fully replaced by the
‘Gold’ brand and under the hood, a new 3-liter CR4 engine meeting BS4
norms will be shoehorned. The new Sumo is expected to get minor cosmetic
touches and a clever marketing campaign to woo customers back into
their dealerships. Tata will be looking to use the spending spirits of
the festive season to gain the required traction.
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| Tata Sumo Gold Front View |
Source:
Indian Autos Blog
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